Technology is powering the next era of sport.
We get you ready.
WELCOME TO READY SPORT GLOBAL AI
READY’s AI team specializes in AI adoption, built with and for the sports industry.
AI IS RESHAPING SPORT. ARE YOU READY TO WIN?
AI is transforming how sport operates, engages, and grows.
Organizations that embrace AI today are setting the pace to lead tomorrow.
Ready Sport Global AI is trusted by global sport leaders, including:
World Football Leagues
International Olympic Committee
European Olympic Organisations
European Commission
International Sport & Culture Association
Smart Cities & Sport
RFU England Rugby Union
EuroHockey
IBM and Financial Times Live
Women In Football Germany
Global Observatory Gender Equality & Sport
The Association For Intl Sport for All
RDI Hub Ireland
Women’s Sport Collective
ChildFund Rugby
Sport for Social Change Network Africa
International Organization for Physical Education in Higher Education
AI READINESS
Get your organization ready for AI adoption
AI readiness is essential for any sports organization looking to take full advantage of artificial intelligence. READY’s 360 Activate is a structured framework that combines collaborative assessment with your teams, expert analysis, and targeted recommendations to position your organization for meaningful AI adoption.
In just a few weeks, you’ll gain clarity on where you stand, what’s possible with AI, and exactly how to move forward.
To date, READY has delivered AI readiness and strategy services with 15+ national governing bodies, professional women’s football clubs, sports businesses, and NGOs.
Start your AI readiness journey
Fill out the form and we will get in touch to book a discovery call with our team to further explore your goals, organizational structure, and challenges. Within three days of meeting, we’ll return a personalized 360 Activate Brief outlining how we can support your AI evolution — based on your scope, priorities, and timing.
AI TRAINING
Build the mindset and skillset for an AI ready workforce
Our virtual and in-person programs are designed for the realities of the sports industry. Whether you’re just starting or scaling up, our training makes AI accessible, hands-on, and relevant to your real-world context.
We equip teams with the knowledge, tools, and confidence to lead transformation and embed AI across the organization.
To date, READY has delivered AI training to over 3,000 professionals across international governing bodies, professional leagues, clubs, the Olympic movement, NGOs, and grassroots associations worldwide.
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Demystifying AI – What it is, how it works, and why it’s evolving so quickly.
AI in Sport – Use cases across athlete performance, business operations, and fan engagement.
Strategy and Readiness – Build internal capability and create a competitive edge.
Women’s Sport – Drive digital growth and expand access to emerging tech.
Commercial Innovation – Explore AI’s role in sponsorship, media, and new revenue streams.
Responsible AI – Navigate ethics, regulation, and governance with clarity.
Practical Tools – Learn and apply practical AI tools for sport professionals.
Sport for Development – Leverage AI to accelerate social impact and inclusion through sport.
Start your journey with READY
Tell us more about your needs and audience by filling out the form below. Within three days, we’ll return a personalized training brief aligned to your goals, timeline, and budget.
AI SOLUTIONS
AI solutions advisory
We advise on AI that help sports organizations grow, connect, and operate with greater ease and efficiency. We also partner with values-aligned tech providers to help their tools get effectively onboarded and retained by sports organizations.
As your AI solutions advisory partner, READY brings deep expertise in sport and a commitment to making sure technology works for people — not the other way around.
Get your AI avatar - the future of web interactivity
One of our most powerful solutions is the READY AI Avatar – a customizable, intelligent digital agent that elevates how your audiences interact with your organization.
Whether supporting fan engagement, answering stakeholder queries, or guiding users through your website, these avatars create personalized, real-time conversations that feel friendly, helpful, and on-brand.
Let’s build the future today
Fill in this form to book a call with our team to explore how READY can power your next phase of AI transformation.
ABOUT READY SPORT GLOBAL
Ready Sport Global AI is the AI-focused division of Ready Sport Global, a strategy and innovation firm working at the intersection of sport, technology, and culture to help the sports industry navigate change, harness innovation, and drive digital-first growth.
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