Technology is moving fast.
The future of sport is here.
Let’s get you ready.
Welcome to Ready Sport Global AI
We are the leading agency focused on AI readiness, training, and adoption, built specifically with and for the sports industry.
Our mission is simple: to ensure technology serves people.
AI is reshaping sport. Are you ready to win?
AI is transforming how sport operates, engages, and grows.
The organizations adopting it today are setting the pace for tomorrow.
By using AI to refine workflows and personalize engagement, sports leaders
are gaining a competitive advantage and shaping the future of the industry.
Ready Sport Global AI is trusted by global sport leaders, including:
World Football Leagues
International Olympic Committee
European Olympic Organisations
European Commission
International Sport & Culture Association
Smart Cities & Sport
RFU England Rugby Union
EuroHockey
IBM and Financial Times Live
Women In Football Germany
Global Observatory Gender Equality & Sport
The Association For Intl Sport for All
RDI Hub Ireland
Women’s Sport Collective
ChildFund Rugby
Sport for Social Change Network Africa
International Organization for Physical Education in Higher Education
AI Readiness
Get your organization ready for AI adoption
AI readiness is essential for any sports organization looking to take full advantage of artificial intelligence. READY’s 360 Activate is a structured framework that combines collaborative assessment with your teams, expert analysis, and targeted recommendations to position your organization for meaningful AI integration.
In just a few weeks, you’ll gain clarity on where you stand, what’s possible with AI, and exactly how to move forward.
To date, READY has delivered AI readiness and strategy services with 15+ national governing bodies, professional women’s football clubs, sports businesses, and NGOs. We also deliver AI readiness in grassroots sport in two EU supported projects.
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Gain a full-spectrum view of your AI readiness and organizational potential.
Receive a curated suite of practical tools designed to maximize your needs.
Walk away with a strategic roadmap aligned to your ambitions, workflows, and long-term goals.
Start your AI readiness journey
Fill out the form and we will get in touch to book a discovery call with our team to further explore your goals, organizational structure, and challenges. Within three days of meeting, we’ll return a personalized 360 Activate Brief outlining how we can support your AI evolution — based on your scope, priorities, and timing.
AI Training
Build the mindset and skillset for an AI ready workforce
Our virtual and in-person programs are designed for the realities of the sports industry. Whether you’re just starting or scaling up, our training makes AI accessible, hands-on, and relevant to your real-world context.
We equip teams with the knowledge, tools, and confidence to lead transformation and embed AI across the organization.
To date, READY has delivered AI training to over 4,000 professionals across international governing bodies, professional leagues, clubs, the Olympic movement, NGOs, and grassroots associations worldwide.
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Demystifying AI – What it is, how it works, and why it’s evolving so quickly.
AI in Sport – Use cases across athlete performance, business operations, and fan engagement.
Strategy and Readiness – Build internal capability and create a competitive edge.
Women’s Sport – Drive digital growth and expand access to emerging tech.
Commercial Innovation – Explore AI’s role in sponsorship, media, and new revenue streams.
Responsible AI – Navigate ethics, regulation, and governance with clarity.
Practical Tools – Learn and apply practical AI tools for sport professionals.
Sport for Development – Leverage AI to accelerate social impact and inclusion through sport.
Start your journey with READY
Tell us more about your needs and audience by filling out the form below. Within three days, we’ll return a personalized training brief aligned to your goals, timeline, and budget.
AI Solutions
Let us run your AI so you focus on sport
We advise, design and manage AI systems that help sports organizations grow, connect, and operate with greater ease and efficiency. We also partner with values-aligned tech providers to help their tools get effectively onboarded and retained by sports organizations.
As your dedicated AI solutions partner, READY brings deep expertise in sport and a commitment to making sure technology works for people — not the other way around.
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Modular, flexible, and easy to integrate with your existing platforms.
Live within weeks, without disrupting your current workflows.
Designed to match your goals and solve real organizational challenges.
Built to grow and adapt with your team, fans, and evolving needs.
Delivered without the need to hire in-house developers or data teams.
Get your AI avatar - the future of web interactivity
One of our most powerful solutions is the READY AI Avatar – a customizable, intelligent digital agent that elevates how your audiences interact with your organization.
In partnership with our US-based tech collaborator Portalis.ai, we build and configure avatars designed for your exact needs. Whether supporting fan engagement, answering stakeholder queries, or guiding users through your website, these avatars create personalized, real-time conversations that feel friendly, helpful, and on-brand.
Let’s build the future today
Fill in this form to book a call with our team to explore how READY can power your next phase of AI transformation.
About Ready Sport Global AI
Ready Sport Global AI is the AI-focused division of Ready Sport Global, a consultancy innovating at the intersection of sport, technology, and social impact.
We help organizations harness technology to drive growth, deepen engagement, and shape the future of sport. Through strategy, training, and implementation, we make sure technology supports people – not the other way around.
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