Technology is moving fast.
The future of sport is here.
Let’s get you ready.
Welcome to Ready Sport Global.AI
We are the leading agency focused on AI readiness, training, and integration, built specifically with and for the sports industry.
Our mission is simple: to ensure technology serves people.
AI is reshaping sport. Are you ready to win?
AI is transforming how sport operates, engages, and grows.
The organizations adopting it today are setting the pace for tomorrow.
By using AI to refine workflows and personalize engagement, sports leaders
are gaining a competitive advantage and shaping the future of the industry.
Ready Sport Global.AI is trusted by global sport leaders, including:
International Olympic Committee
European Olympic Organisations
European Commission
International Sport & Culture Association
RFU England Rugby Union
EuroHockey
IBM and Financial Times Live
Women In Football Germany
RDI Hub Ireland
Women’s Sport Collective
ChildFund Rugby
Sport for Social Change Network Africa
AI Readiness: 360 Activate
Get your organization future-fit for AI
AI readiness is essential for any sports organization looking to take full advantage of artificial intelligence. READY’s 360 Activate is a structured three-step framework that helps sports organizations move from curiosity to capability. We combine collaborative assessment with your teams, expert analysis, and targeted recommendations to position your organization for meaningful AI integration.
In just a few weeks, you’ll gain clarity on where you stand, what’s possible with AI, and exactly how to move forward.
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Gain a full-spectrum view of your AI readiness and organizational potential.
Receive a curated suite of practical tools designed to maximize your needs.
Walk away with a strategic roadmap aligned to your ambitions, workflows, and long-term goals.
Start your AI readiness journey
Fill out the form and we will get in touch to book a discovery call with our team to further explore your goals, organizational structure, and challenges. Within three days of meeting, we’ll return a personalized 360 Activate Brief outlining how we can support your AI evolution — based on your scope, priorities, and timing.
AI Training
Build the mindset and skillset for an AI ready workforce
Our virtual and in-person programs are designed for the realities of the sports industry. Whether you’re just starting or scaling up, our training makes AI accessible, hands-on, and relevant to your real-world context.
We equip teams with the knowledge, tools, and confidence to lead transformation and embed AI across the organization.
To date, READY has delivered AI training to over 3,000 professionals across the Olympic movement, international governing bodies, professional leagues, clubs, NGOs, and grassroots associations worldwide.
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Demystifying AI – What it is, how it works, and why it’s evolving so quickly.
AI in Sport – Use cases across athlete performance, business operations, and fan engagement.
Strategy and Readiness – Build internal capability and create a competitive edge.
Women’s Sport – Drive digital growth and expand access to emerging tech.
Commercial Innovation – Explore AI’s role in sponsorship, media, and new revenue streams.
Responsible AI – Navigate ethics, regulation, and governance with clarity.
Practical Tools – Learn and apply practical AI tools for sport professionals.
Sport for Development – Leverage AI to accelerate social impact and inclusion through sport.
Start your journey with READY
Tell us more about your needs and audience by filling out the form below. Within three days, we’ll return a personalized training brief aligned to your goals, timeline, and budget.
AI Solutions
Let us run your AI so you focus on sport
We design, manage, and maintain AI systems that help sports organizations grow, connect, and operate with greater ease and efficiency.
As your dedicated AI solutions partner, READY brings deep expertise in sport and a commitment to making sure technology works for people — not the other way around.
Our systems are:
Modular, flexible, and easy to integrate with your existing platforms.
Live within weeks, without disrupting your current workflows.
Designed to match your goals and solve real organizational challenges.
Built to grow and adapt with your team, fans, and evolving needs.
Delivered without the need to hire in-house developers or data teams.
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Automating scheduling, admin tasks, and daily workflows.
Translating and summarizing communications across teams and languages.
Personalizing fan and stakeholder interactions on digital platforms.
Generating multilingual content like matchday messaging, newsletters, and social media posts.
Powering real-time insights through dashboards and performance data synthesis.
Streamlining sponsorship reporting and campaign performance tracking.
Creating intelligent knowledge hubs for internal onboarding or training.
Enhancing customer service with smart responses and instant FAQs.
Bring your AI avatar to life
One of our most powerful solutions is the READY AI Avatar – a customizable, intelligent digital agent that elevates how your audiences interact with your organization.
In partnership with our US-based tech collaborator Portalis.ai, we build and configure avatars designed for your exact needs. Whether supporting fan engagement, answering stakeholder queries, or guiding users through your website, these avatars create personalized, real-time conversations that feel friendly, helpful, and on-brand.
Let’s build your AI advantage
Fill in this form to book a call with our team to explore how READY can power your next phase of AI transformation, from day-to-day tools to game-changing innovations.
About Ready Sport Global.AI
Ready Sport Global.AI is the AI-focused division of Ready Sport Global, a consultancy innovating at the intersection of sport, technology, and social impact.
We help organizations harness technology to drive growth, deepen engagement, and shape the future of sport. Through strategy, training, and implementation, we make sure technology supports people – not the other way around.
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