EXPERIENCE BARCELONA, EXPERIENCE READY
Some of the best conversations about the future of sport are happening in Barcelona.
Curated experiences for leaders, teams and curious visitors who want to see Barcelona differently. For a few hours or a few days, we explore the ideas, innovations, and cultural forces transforming sport.
READY EXECUTIVE EXPERIENCES
1 evening + 1 day • Limited to 20 leaders • Barcelona
Experience the future of sport
Designed for senior leaders ready to step away from day-to-day pressures and think differently.
Designed and personally facilitated by Lucy Mills, drawing on two decades across FC Barcelona, FIFA, and global sport.
READY Executive Experiences bring together expert facilitation, strategic discussion, and Barcelona’s innovation ecosystem in an intimate one-evening-and-one-day program exploring the ideas shaping sport’s next era.
Themes include AI, digital transformation, women’s sport, leadership, and innovation, with guest contributors.
Upcoming Executive Experiences:
Sports Tech - Beyond the Product (26-27 October 2026)
Women’s Sport Futures (date announced Sept 2026)
READY BARCELONA
SIGNATURE EXPERIENCES
90 minutes • Limited to 16 guests • Barcelona
Experience Barcelona through sport
A two-hour premium experience exploring the stories, ideas, and people that have made Barcelona one of the world’s most influential sporting cities.
Upcoming Signature Experience:
Women’s Football in Barcelona: More Than a Game
Hosted by Lucy Mills, each session combines storytelling, discussion, and local insight in an intimate setting.
Designed for visitors to Barcelona, conference delegates, and private groups looking to experience the city through a unique lens.
CORPORATE AND BESPOKE EXPERIENCES
Private groups • Tailored programs • Barcelona
Experience Barcelona with your team
Bring your leadership team, board, partners, or clients to Barcelona. Every experience is designed around your objectives, your people, and your time in Barcelona.
From executive immersions and innovation tours to strategy sessions and curated networking experiences, every program is tailored to your organization and managed from start to finish.