AI is transforming how sport operates, engages, and grows. Organizations that embrace AI today are setting the pace to lead tomorrow. 

READY’s AI team specializes in responsible AI adoption, built for the sports industry and with people at the center. We equip teams with the knowledge, tools, and confidence to lead transformation and embed AI across the organization. 

Since 2023, READY has delivered:

  • AI training to over 3,000 professionals across international governing bodies, professional leagues, clubs, the Olympic movement, NGOs, and grassroots associations worldwide.

  • AI readiness and strategy services with 25+ national governing bodies, professional women’s football clubs, sports businesses, and NGOs.

READY FOR AI?

Ready Sport Global AI is trusted by global sport leaders, including:

  • World Football Leagues

  • International Olympic Committee

  • European Olympic Organisations 

  • European Commission

  • International Sport & Culture Association  

  • Smart Cities & Sport

  • RFU England Rugby Union

  • EuroHockey

  • IBM and Financial Times Live

  • Women In Football Germany

  • Global Observatory Gender Equality & Sport

  • The Association For Intl Sport for All

  • RDI Hub Ireland

  • Women’s Sport Collective

  • ChildFund Rugby 

  • Sport for Social Change Network Africa

  • International Organization for Physical Education in Higher Education

AI SERVICES

Get ready for responsible AI adoption.

Start or expand your AI journey with READY via our training, strategy, and advisory offerings.

Book a discovery call with our team to explore your goals, organizational structure, and challenges. Within three days of meeting, we’ll return a brief outlining how we can support your AI journey — based on your scope, priorities, and timing.

  • Build the mindset and skillset for an AI ready workforce

    Our virtual and in-person programs are designed for the realities of the sports industry. Whether you’re just starting or scaling up, our training makes AI accessible, hands-on, and relevant to your real-world context.

    Training topics include:

    • Demystifying AI – What it is, how it works, and why it’s evolving so quickly.

    • AI in Sport – Use cases across athlete performance, business operations, and fan engagement.

    • Strategy and Readiness – Build internal capability and create a competitive edge.

    • Women’s Sport – Drive digital growth and expand access to emerging tech.

    • Commercial Innovation – Explore AI’s role in sponsorship, media, and new revenue streams.

    • Responsible AI – Navigate ethics, regulation, and governance with clarity.

    • Practical Tools – Learn and apply practical AI tools for sport professionals. 

    • Sport for Development – Leverage AI to accelerate social impact and inclusion through sport.

  • Get your organization ready for AI adoption

    AI readiness is essential for any sports organization looking to take full advantage of artificial intelligence. READY provides a structured framework that combines collaborative assessment with your teams, expert analysis, and targeted recommendations to position your organization for meaningful AI adoption.

    In just a few weeks, you’ll gain clarity on where you stand, what’s possible with AI, and exactly how to move forward.

  • We provide AI advisory to help sports organizations grow, connect, and operate with greater ease and efficiency. We also partner with values-aligned tech providers to help their tools get effectively onboarded and retained by sports organizations.

    As your AI advisory partner, READY brings deep expertise in sport and a commitment to making sure technology works for people — not the other way around.

LET’S BUILD THE FUTURE TODAY

Get in touch