WHAT WE DO

  • An interactive session that helps your organization navigate the fast-moving sport and technology landscape. Together, we analyze the cultural, commercial, and tech shifts shaping the industry, and map clear priorities to guide your next strategic moves in sport.

  • A strategic sprint that prepares you for the next phase of sport’s digital evolution.

    • Tech companies and corporates: Map the sport and innovation landscape, define your market position, establish commercial credibility, and identify clear pathways into women’s sport.

    • Sports organizations: Develop digital and data strategies, assess AI readiness, embed ethical governance, and build high performance culture.

  • Custom-designed programs with sport, technology, and impact partners to explore, test, and scale innovation. From emerging tech to new business models and community engagement, each CO-LAB is built to take bold ideas from concept to real-world execution.

  • Advisory support to help you navigate complexity or periods of growth. We bring deep sport and technology expertise, global perspective, and hands-on experience – serving as a senior advisor, leading defined workstreams, or operating as an embedded extension of your team.

READY IN ACTION

Chiliz Logo

CO-LAB: CHILIZ GROUP
INCLUD3D ACCELERATOR

  • As the leading sports blockchain, Chiliz sought to leverage its Web3 infrastructure to foster deeper engagement in women’s sport and community sport.

  • Design and delivery of a CO-LAB program, the Includ3d Accelerator, that connects blockchain technology and diverse sports stakeholders. Our role includes:

    • Program Design: A certification pathway and global learning community now in its third year.

    • Education and Mentorship: Delivered learning modules, live webinars, and mentorship sessions with technology experts.

    • Recruitment and Onboarding: Global outreach across 60+ countries, onboarded 580+ organizations across English and Spanish cohorts.

    • Thought Leadership: Developing industry reports and facilitating roundtable events to position Chiliz as a leader in blockchain for good in sport. 

  • Created the world’s largest community of practice for Blockchain Sport and Social Impact, connecting sport and social impact projects to Chiliz Chain.

Childfund Rugby Logo

TRANSFORM: CHILDFUND RUGBY
FUTURE-READY STRATEGY

  • ChildFund Rugby needed a brand strategy that communicated their unique mission, while standing out to rugby fans and commercial partners.

  • A five-month TRANSFORM sprint to reposition the organization for the 2025 Women’s Rugby World Cup and beyond. Our role included:

    • Strategic Narrative: Developed the Future-READY Brand Platform and the tagline: "Powered by Rugby”.

    • AI Integration: Configured specialized AI content agents to scale the brand’s strategic voice and streamline communications.

    • Market Activation: Designed a brand awareness campaign to bridge the gap between social impact and professional rugby.

  • The launch of a refreshed identity to global stakeholders, establishing a roadmap for AI-powered growth and industry thought leadership.

Logos for International Olympic Committee

CO-LAB: OLYMPISM365
INNOVATION HUB & TECH365

  • The IOC Olympism365 department issued a tender to onboard a global consortium to design and manage an innovation hub to invest in sport-based solutions that contribute to the UN Sustainable Development Goals.

  • As the technical partner to a CO-LAB comprising 4 partners, READY leads the focus on emerging technologies within the Olympism365 Innovation Hub. Our role includes:

    • Strategic Design: Co-design of the Hub, which has allocated $2M+ in innovation funding to date.

    • Tech365 Fund Design: Created the emerging tech fund and onboarded 25 innovators from 18 countries.

    • Innovative Finance: Deployed a community-led Quadratic Funding round, distributing $150,000 to pilot AI and blockchain projects.

    • Responsible AI pilot: Launched NOVA, a multilingual AI avatar.

  • A global benchmark for responsible innovation, ensuring that technology is designed to accelerate sport’s contribution to the global goals.

CO-LAB: ARETO LABS
EUROPE MARKET ENTRY

  • Areto Labs, an AI-powered online moderation company, sought a partner to facilitate their entry into the European sports market and to ensure their anti-abuse solution was adopted by clubs and leagues.

  • A CO-LAB program to connect Areto Labs into European sport. Our role includes:

    • Strategic Onboarding: Bilingual training and support for Spanish LaLiga football clubs to use online moderation tools.

    • Market Positioning: Outreach and positioning efforts within the European women’s sport market to drive business development.

    • Ethical AI Leadership: Thought leadership actions on responsible AI models to protect internet integrity in sport.

  • Increased awareness and adoption of Areto Labs’ solutions across La Liga and the wider European landscape.

TRANSFORM: MIND3D
WOMEN’S FOOTBALL READINESS

  • MIND3D, the leading high performance, HR and culture change agency in sport, needed a digital partner to drive organizational change within professional women’s football clubs.

  • Three-month TRANSFORM sprints that include:

    • Readiness Assessments: Club-wide audits to identify digital, data, and AI gaps across staff and leadership.

    • Strategy Development: Customized roadmaps for digital and AI adoption that aligned with performance goals.

    • Capacity Building: Training to build digital and AI literacy.

  • We build digital-first culture within elite football clubs, ensuring they have the internal mindset to sustain innovation.

SZN One logo

TRANSFORM: SZN ONE
FOOTBALL BUSINESS INCUBATION

  • SZN ONE sought to bridge the gap between traditional football and the digital frontier to launch a new type of tech-enabled platform.

  • A six-month TRANSFORM business incubation program to move the project from concept to commercial reality. Our role included:

    • Business Incubation: A structured roadmap for the platform launch, ensuring the model was anchored in future-ready trends.

    • Professional Development: Personalized education on Web3, AI, and digital community building within football.

    • Network Building: Opening doors to high-level introductions and social impact opportunities in the global football ecosystem.

  • The partnership resulted in the launch of SZN ONE, a platform offering learning experiences on the future of the game.

EOC Logo

IGNITE: EOC EU OFFICE
AI TRAINING

  • Representatives from National Olympic Committees (NOCs) and International Federations (IFs) required practical ways to use AI for operational efficiency and fan engagement.

  • Design and facilitation of an interactive IGNITE workshop for the EOC EU Office to demystify emerging AI and equip sports leaders with practical use cases. Our role included:

    • Interactive Training: A hands-on session on AI tools relevant to the daily operations of sports organizations.

    • Use-Case Demos: Live demonstrations of AI applications to move the conversation from theory to immediate use. 

  • Leaders from European NOCs and IFs gained knowledge and skills needed to implement AI tools within their federations.

CO-LAB: FLUTTER & BEYOND SPORT
SPORTS TECH AWARDS

  • Flutter Alpha Hub and Beyond Sport needed a technical partner to design and deliver a four-month capacity-building support package for the winners of the Tech4Good in Sport Award that recognized organizations using tech-driven solutions to increase physical activity in adults and improve public health.

  • Design and delivery of a capacity-building support package customized to each organization’s growth goals and needs, including peer learning sessions, industry expertise, and 1:1 mentorship.

  • Five organizations gained access to renowned experts from their respective fields, as well as hands-on support with business strategy, scaling pilots, fundraising, and future-readiness.

About READY