READY INSIGHTS

Ideas, research, and conversations shaping the future of sport

Explore original research and practical perspectives helping leaders navigate technology, innovation, and the future of sport.

Research • Speaking • Newsletter

Lucy Mills, founder of Ready Sport Global, in a yellow blazer speaking on stage, holding a remote control, with a brown background and a green panel above, presenting her work on AI in sport.

READY snapSHOT

INTELLIGENCE FOR THE FUTURE OF SPORT

READY snapSHOT™ is our intelligence platform, providing insight into how technology, digital infrastructure, and organizational capability are evolving across the global sports ecosystem.

Digital, Data and Artificial Intelligence in Women’s Football

One of the first ground-level reviews of digital, data, and AI maturity across women’s football clubs and leagues in 16 markets, providing practical insight for leaders shaping the future of the game.

Book cover titled 'Snap Shot: Digital, Data, and Artificial Intelligence in Women's Football' with a background image of women playing football in a stadium.
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Lucy Mills, founder of Ready Sport Global, dark hair tied back, wearing a bright red blazer and holding a smartphone, speaking in front of a dark background, presenting her work on digital, data and AI in women's football.

BRINGING READY TO YOUR AUDIENCE

Speaking

Lucy Mills and READY are trusted by global sports organizations, conferences, and events to lead meaningful conversations on the future of sport.

Whether you’re looking to challenge conventional thinking, navigate a changing landscape, or spark meaningful conversations, READY brings fresh perspectives, practical insights, and real-world experience to every stage.

Topics include:

  • Human-Centered Technology in Sport 

  • AI Readiness and Adoption in Sport

  • Futuring Women’s Sport 

  • Leading Change in the Next Era of Sport

  • Building Commercial and Digital Foundations in Women’s Sport 

  • Social Innovation and Sustainable Development in Sport

Selected speaking engagements:

  • International Working Group on Women & Sport Global Summit, UK 2026 (keynote)SEG3 London, 2026 

  • SportGen Summit, Paris 2026 

  • SmartCities & Sport, South Korea 2025 (keynote)

  • Global Observatory for Gender Equality in Sport Conference, Switzerland 2025 (keynote) 

  • MERGE Madrid, Spain 2025 (keynote) 

  • IOC Sport for a Better World, Switzerland 2025 

  • EU Sport Forum, Poland 2025 

  • Hamptons Tech Week, UK 2024 

  • World Football Summit, Spain 2024

  • EOC 53rd General Assembly, Romania 2024 

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PERSPECTIVES ON THE FUTURE OF SPORT

READY Read

READY Read is our newsletter for builders and change-makers exploring and leading the next era of sport.

Expect practical reflections, emerging trends, case studies and ideas from across technology, innovation, and the global sports ecosystem.

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