READY INSIGHTS
Ideas, research, and conversations shaping the future of sport
Explore original research and practical perspectives helping leaders navigate technology, innovation, and the future of sport.
Research • Speaking • Newsletter
READY snapSHOT
INTELLIGENCE FOR THE FUTURE OF SPORT
READY snapSHOT™ is our intelligence platform, providing insight into how technology, digital infrastructure, and organizational capability are evolving across the global sports ecosystem.
Digital, Data and Artificial Intelligence in Women’s Football
One of the first ground-level reviews of digital, data, and AI maturity across women’s football clubs and leagues in 16 markets, providing practical insight for leaders shaping the future of the game.
BRINGING READY TO YOUR AUDIENCE
Speaking
Lucy Mills and READY are trusted by global sports organizations, conferences, and events to lead meaningful conversations on the future of sport.
Whether you’re looking to challenge conventional thinking, navigate a changing landscape, or spark meaningful conversations, READY brings fresh perspectives, practical insights, and real-world experience to every stage.
Topics include:
Human-Centered Technology in Sport
AI Readiness and Adoption in Sport
Futuring Women’s Sport
Leading Change in the Next Era of Sport
Building Commercial and Digital Foundations in Women’s Sport
Social Innovation and Sustainable Development in Sport
Selected speaking engagements:
International Working Group on Women & Sport Global Summit, UK 2026 (keynote)SEG3 London, 2026
SportGen Summit, Paris 2026
SmartCities & Sport, South Korea 2025 (keynote)
Global Observatory for Gender Equality in Sport Conference, Switzerland 2025 (keynote)
MERGE Madrid, Spain 2025 (keynote)
IOC Sport for a Better World, Switzerland 2025
EU Sport Forum, Poland 2025
Hamptons Tech Week, UK 2024
World Football Summit, Spain 2024
EOC 53rd General Assembly, Romania 2024
Ready to elevate your event?
PERSPECTIVES ON THE FUTURE OF SPORT
READY Read
READY Read is our newsletter for builders and change-makers exploring and leading the next era of sport.
Expect practical reflections, emerging trends, case studies and ideas from across technology, innovation, and the global sports ecosystem.
Recent editions
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