EXECUTIVE EXPERIENCES

COMING SOON: Curated experiences in Barcelona for ambitious leaders shaping the future of sport

Explore the forces shaping the future of sport: the ideas, innovations, and leadership redefining the industry, seen through the lens of one of the world’s most influential sporting cities.

Step away from your day-to-day to join candid discussions and gain cross-industry perspectives and connections in an intimate sporting, cultural and business setting.

Each experience is designed and personally facilitated by Lucy Mills, founder of Ready Sport Global, drawing on two decades across global sport with organizations including FC Barcelona and FIFA, and projects in more than thirty countries.

Why Barcelona

Barcelona is a global sporting and innovation capital, a city where global sport, innovation, and culture converge, and home to some of the most influential clubs and sports institutions. It is a unique environment to explore leadership, technology, and the future of sport through first-hand experience and local insight.

What Makes It Different

Every experience is intentionally small and built around dialogue rather than presentations. It is carefully facilitated to create trust, encourage honest discussion, and ensure every participant contributes. This is not a conference: it is a working session to share perspectives and build meaningful relationships.

Who It’s For

Senior leaders, founders, investors, innovators and decision-makers working in sport and adjacent industries. Each experience has its own focus, but all bring together curious, ambitious leaders who want to challenge their thinking, share what they know, and learn from others.

The Experience

A private, curated group capped at 20. By invitation or registration of interest. The experience takes place over an evening and a day.

Day 1 | 18:00
Welcome reception, with a Catalan sporting, cultural, and culinary experience.

Day 2 | 09:00–18:00
Executive sessions, peer discussions, and closing drinks reception.

What You’ll Leave With

  • Relationships with senior leaders from across sport and adjacent industries.

  • Fresh perspectives that challenge and inspire new approaches.

  • Practical ideas and insights drawn from outside your own sector.

  • Greater clarity on strategic opportunities and leadership challenges.

  • Membership to the READY Executive Network, with priority access to future experiences and ongoing connections.

UPCOMING EXPERIENCES

Dates and details to be announced September 2026

WOMEN’S SPORT FUTURES

The future isn’t something we predict, it’s something we create.

What if we stopped asking what women’s sport will become, and started asking what it could be? 

For leaders in sport and beyond who want to challenge assumptions and explore alternative futures for women’s sport through creative, participatory methodologies.

SPORTS TECH: BEYOND THE PRODUCT

The role of the B2B company is changing. Technology alone rarely delivers transformation.

How do sports-technology companies become indispensable partners, driving human growth, real adoption, and measurable outcomes? 

For founders, executives, and entrepreneurs across the technology landscape. 

BUILDING WOMEN’S FOOTBALL

Women’s football is one of the fastest-growing commercial opportunities in global sport. How can Barcelona’s world-leading women’s football ecosystem accelerate your own ambitions?

For executives, investors, clubs, leagues, federations and brands looking to enter or grow in women’s football.

THE HUMAN SIDE OF AI

AI is changing more than technology; it’s changing leadership. How do organizations embrace it without losing what makes them human? 

For executives leading technology-enabled change across sport, where culture and people matter as much as the tech.

For inquiries, contact us

Our Expert Facilitators

For each experience, Lucy Mills is joined by renowned industry leaders, including:

Professor Fiona Chambers
Professor of Education, Sport, and Innovation at University College Cork, Ireland, and a globally recognized expert in futures thinking, design, and systems change. With more than 30 years of international "pracademic" experience, Fiona advises UNESCO on gender equality and sport, is a two-time TEDx speaker, and served as President of the International Association for Physical Education in Higher Education (2022–2026).

Dr Jacob Naish
Founder of MIND3D and one of sport’s leading architects of high-performance culture. Jacob designed the transformation framework behind Right to Dream’s globally renowned culture model, now embedded across its international ecosystem, including San Diego FC (MLS). Drawing on expertise in neuroscience, organizational psychology, and elite sport, he advises clubs, federations, and sports-tech ventures on leadership, culture, and AI-enabled organizational transformation.

  • We are launching READY Executive Experiences in September 2026. Come back to this webpage then or contact us to register your interest.

  • No. READY Executive Experiences are highly participative executive working sessions. Everyone is expected to contribute their own experience, ideas, and perspectives. Cohorts are intentionally small to encourage meaningful discussion, collaboration, and peer learning.

  • One evening + one day: executive programming; a sporting, cultural and dining experience, meals and refreshments; and Executive participant directory with priority access to future editions.

    Travel and accommodation not included.

  • Yes. READY Executive Experiences operate under a shared confidentiality commitment to encourage open, candid discussion. Everyone is expected to respect the privacy of conversations and not share confidential information outside the group without permission.

  • Yes. Organizations are welcome to send multiple people using our team package. We also design bespoke READY Executive Experiences for leadership teams, boards, clients, and partners. Each experience is tailored to your strategic priorities and can combine executive facilitation, Barcelona ecosystem immersion, curated speakers, and cultural experiences.

  • We encourage you to extend your stay in Barcelona and explore the city before or after the Executive Experience. Contact us if you are looking for bespoke concierge services for an extended stay.

FAQs